For Advertising of Your Site

1. Make your web address known:
   • Include it in your voice mail/answering machine messages.
     "You can place your order online at dealername.tatexoccasions.com"
   • Include your web address as a hyperlink on your e-mail signature.
   • Send batch e-mails to upsell your site and the products you sell such as Holiday Cards in season.
   • Post flyers on bulletin boards in shopping centers, supermarkets, universities, etc.
2. Word of mouth:
   • Tell everyone you know that you now offer a convenient online service 24 hours a day, 7 days a week. Make sure they are aware that you offer wedding, social occasion and holiday personalized stationery and cards, along with wedding accessories.
3. Have your web address on everything, including:
   • Business Cards
   • Letterhead
   • Yellow Pages
   • Newspaper, magazine and radio ads
   • Company vehicles
   • Invoices, bills and receipts
   • Promotional products such as pens, calendars, mugs, mouse pads, etc.
4. Send faxes, e-mails and mailers to existing customers. Follow up to your customers with:
   • Promotions to new couples for thank you cards, stationery and 1st Anniversary products
   • A monthly newsletter to your customers
   • Seasonal e-mails and flyers to remind them of their upcoming holiday needs.
5. Network with other businesses:
   • Ask local businesses to refer customers to your site. Leave promotional materials (business cards, postcards) that they can distribute to their customers. Call 1-800-719-3675 for pricing if you would like Tatex to print your promotional materials.
   • Offer a small percentage of your profit to businesses who refer a paying customer to you.
6. Advertise and register:
   • When starting to advertise locally, contact your Chamber of Commerce and place your web address on their business directory, both online and off. Get a list of local businesses to contact about the great products you have available.
7. Display banners inside and outside your store:
   • The more people who see your new web address, the more likely people are to visit your website.
8. Have a computer available in your store:
   • Show your customers how easy it is to order online!
9. Attend bridal shows:
   • Have a computer setup to show them how easy it is to order!
   • Have them register to send follow-up promotions and offers.
10. List your site on a search engine:
    • Advertising online allows you to reach a world of potential customers. The customers that you reach through online advertising are already comfortable purchasing quality products online.
    • These are sites that help promote your site and charge by the number of times people visit your site.
      1. www.payperclicksearchengines.com
      2. www.payperclickanalyst.com